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This course is perfect for recent graduates, career changers, and professionals looking to break into or advance within the Canadian media industry. Whether you're completely new to media planning or looking to formalize your skills, this program provides practical, industry-relevant training.

Unlike generic career advice, I provide insider knowledge from someone actively working with major brands like Lexus and managing $30M+ campaigns. My clients have secured over $2M in total salaries at top agencies like Dentsu, Publicis, and Starcom.

The core course content can be completed in 4-6 weeks with 3-4 hours of weekly study. However, you'll have lifetime access to all materials and updates, allowing you to learn at your own pace.

Career coaching is a personalized, goal-oriented partnership between you and an experienced coach who helps you clarify your professional objectives and create actionable plans to achieve them. Here is how the process works:

Initial Consultation: You meet with a coach for a free consultation (also called as a Discovery Call) where you discuss your career history, current situation, and goals. This session helps both you and the coach determine if coaching is right for you and whether you are a good fit for working together.

Assessment and Goal Setting: In your first session, your coach conducts a deeper assessment of your background, skills, and challenges. Together, you identify specific, measurable goals for your coaching engagement.

Customized Coaching Plan: Your coach creates a tailored plan addressing your unique situation. This plan may include resume optimization, LinkedIn personal branding, interview preparation, networking strategy, job search tactics, or salary negotiation guidance depending on your goals.

Regular Sessions: You meet with your coach regularly, usually every two to four weeks. In each session, you work through specific challenges, practice new skills such as interviewing, discuss your job search progress, and receive feedback and accountability. While no formal homework is assigned, you are expected to take action and make progress toward the goals set collaboratively with your coach.

Support, Accountability, and Exclusive Resources:

Your coach provides ongoing support, motivation, and accountability throughout your engagement. You will also gain access to a library of handpicked resources, templates, scripts, and bonus materials designed to accelerate your progress. These resources are delivered alongside personalized guidance. Your coach helps you navigate obstacles, celebrate wins, and maintain momentum toward your goals, making sure you always have the tools and answers you need at every stage of your career journey.

Results Tracking: Your coach is committed to helping you achieve your vision i.e. getting the job you want and being set up for long-term success. Throughout your journey, we track your progress toward targets, adjust the plan as needed, and focus on helping you secure interviews, receive offers, and be fully prepared to excel in your new role. Every milestone is designed to move you closer to your ideal job outcome.

Most coaching engagements last 3 to 6 months, though some professionals work with coaches longer depending on the complexity of their goals and situation.

Career Katalyst works with professionals across all industries, and our coaching approach is designed to be widely applicable. We currently have specialized expertise in advertising and marketing, helping clients break into or advance within these sectors. Our team also has deep experience in high-demand areas like technology, finance, healthcare, project management, operations, human resources, sales, and nonprofit management.

While we work with diverse industries, our coaches can provide industry-specific guidance on trends, salary ranges, common interview questions, and advancement paths. If your field is specialized, mention it during your consultation to see if a coach with direct experience is available.

Our coaching is grounded in universal career skills like interviewing, resume writing, LinkedIn personal branding, networking, and job search strategy, so our guidance is effective across any sector. We are especially strong at helping clients transition between industries with a strategic, skills-focused approach.

We also have plans to expand our specialization into multiple additional industries. If you are someone with experience at top firms in your field and would like to contribute as part of the Career Katalyst team, we invite you to reach out.

Yes, absolutely. LinkedIn optimization is a core component of many of our coaching packages. A strong LinkedIn profile is essential in today's job market because recruiters rely heavily on LinkedIn to find and evaluate candidates.

Our coaches review your LinkedIn profile and help you optimize several key elements:

Headline: We help you craft a keyword-rich, compelling headline that clearly communicates your value and shows up in recruiter searches.

About Section: We help you write a professional summary that tells your career story compellingly and includes relevant keywords for your target roles.

Experience Descriptions: We help you rewrite your experience bullets to highlight quantifiable achievements rather than responsibilities, making your profile more engaging to both human recruiters and AI systems.

Skills Section: We help you prioritize and optimize your skills to align with your target roles and improve your visibility in recruiter searches.

Recommendations: We encourage you to collect recommendations from former colleagues and managers and help you request recommendations strategically.

Overall Profile Optimization: We ensure your profile is complete, professional, and positions you as an expert in your field.

Whether LinkedIn optimization is your primary coaching focus or one component of a broader job search strategy, we can help you build a LinkedIn profile that attracts recruiter attention.

Interview preparation is a critical component of our coaching services. We use a comprehensive approach including education, practice, and personalized feedback.

• Interview Coaching: We discuss common interview question types, help you understand what interviewers are actually asking, and ensure you develop strong responses. We cover behavioral, technical, situational, and industry-specific questions relevant to your target roles.
  

• Story Development: We help you identify and build several compelling stories from your background, illustrating your skills and achievements. You’ll learn the STAR method (Situation, Task, Action, Result) and how to deliver stories that resonate.
  

• Mock Interviews: We simulate real interviews with authentic, tailored questions. You receive actionable feedback on your answers, body language, tone, and interview presence, improving your performance with each practice.
  

• Script Writing: For tough questions and critical moments, we engineer personalized interview scripts and talking points that highlight your strengths and address complex topics.
  

• Video Interview Preparation: We prepare you for video interviews by covering technical setup, camera presence, background, lighting, and effective body language on screen.
  

• Company Research Assistance: Get support researching the companies and roles you’re targeting. We also help you prepare insightful questions for interviewers that show genuine interest and preparation.
  

• Elite Network Access: Leverage insider connections, recruiter contacts, and exclusive research to better understand target roles, hiring managers, and corporate cultures.
  

• WhatsApp/Text Support: Access real-time WhatsApp support for managing interview nerves, quick questions, and guidance throughout the offer and negotiation process.
  

• Post-Interview Coaching: Guidance on post-interview communications, analyzing offers, salary negotiations, and handling complex offers, tailored to your situation.
  

• Audio Success Library: Listen to curated audios from successful real interviews to hear what works and learn proven strategies.
  

• Cover Letter & Resume Review: Receive crafted resumes and cover letters that have helped clients land jobs at top companies.
  

• Certificate & Template Vault: Access lists of top certifications, recruiter and networking email templates, ChatGPT prompts, and automation tools for your ongoing job search.
  

• Salary Negotiation Guidance: Get personalized negotiation scripts and actionable guidance so you can secure your best possible offer.
  

• Interview Question Bank: Prepare efficiently with curated, role-specific interview questions.
  

• Corporate Term Glossary: Use our glossary to feel confident and knowledgeable in interviews, emails, and applications.
  

Most clients participate in several mock interviews and script engineering sessions. Additional support includes success resources, templates, ongoing WhatsApp/text access, and guidance for every stage of the job search.

Timelines depend on your starting point and goals, but with Career Katalyst's structured weekly roadmap, progress usually happens fast. Here's what you can expect:

Month 1 / Weeks 1-4: Foundation and First Momentum

• Weeks 1-2: Immediate progress. You complete foundational training and start updating your resume and LinkedIn. Many clients get their first recruiter responses in these first two weeks.
  

• Weeks 3-4: Professional branding and portfolio building. By the end of month one, clients often start seeing interviews scheduled and recruiter interest accelerating.
  

Month 2 / Weeks 5-8: Active Engagement and Interview Breakthrough

• Weeks 5-6: Networking expands and responses from employers pick up. Expect regular outreach to recruiters and professionals, with informational interviews and feedback on your applications.
  

• Weeks 7-8: Active application phase. Most clients secure their first interview calls and begin advancing in interview processes.
  

Month 3 / Weeks 9-12: Interview Excellence and Offers

• Weeks 9-10: Interview prep and execution. Clients typically reach final stage interviews, with targeted practice and support.
  

• Weeks 11-12: Offers and negotiations. By this point, many clients have received job offers or are in late-stage discussions, preparing to negotiate salary and start onboarding.
  

This weekly and monthly structure is your ideal guide but not a fixed guarantee, since job search speed depends on your industry, career level, and how actively you implement guidance. Many Career Katalyst clients land interviews and job offers well within 12 weeks, some even sooner, especially with dedicated effort and responsive action to coaching.

The result-driven vision: You start with no momentum and, over three months, move toward final interviews, job offers, and the skills and confidence to excel in your new role.

Yes, absolutely. Career Katalyst welcomes international professionals seeking career coaching. Many of our clients are international professionals, immigrants to Canada, or professionals seeking opportunities outside their home countries.

We have specific expertise working with international professionals on challenges like credential recognition, understanding local workplace culture, addressing the "Canadian experience" barrier, and navigating immigration and career requirements in their target country.

Services for International Professionals: Our coaching covers how to position your international experience compellingly, address credential recognition challenges, navigate cultural differences in workplaces, build professional networks in your new country, and search effectively for roles in a new job market.

Virtual Coaching: All our coaching can be conducted virtually, which is particularly convenient for international professionals. You can work with us from anywhere in the world via video call. Sessions can be scheduled to accommodate different time zones.

Cultural Considerations: Our coaches understand different workplace cultures and can help you adapt your communication style and professional presentation to succeed in Canadian or other workplaces.

Whether you are a recent immigrant to Canada, a professional considering relocating, or someone seeking to establish yourself in a new country, we can help you navigate your career transition successfully.

Time zone considerations: We work with clients across multiple time zones and can usually arrange sessions at times that work for your schedule.

Booking a free consultation, also called a discovery call, with Career Katalyst is simple. Here is the process:

Step 1: Reach Out: Visit our website or contact us via email to express interest in a consultation. You can also call directly if you prefer.

Step 2: Initial Information: Provide basic information about yourself, your career situation, and what you are hoping to accomplish through coaching.

Step 3: Schedule: Our team will send you available times for a free consultation. Choose a time that works for your schedule. Consultations are typically 20-30 minutes.

Step 4: Prepare: Before your consultation, think about your career goals, current challenges, and what you hope to achieve. This helps you make the most of the consultation time.

Step 5: Consultation Call: Join your consultation via video call or phone. Your coach will ask questions to understand your situation and discuss how coaching might help you. This is also your opportunity to ask questions and determine if coaching is right for you.

Step 6: Next Steps: After your consultation, we will discuss options for moving forward. If you decide to work with us, we will discuss package options and scheduling your first paid session. If coaching is not the right fit at this time, we wish you well in your career journey.

No pressure and no sales tactics. Our goal is to provide helpful guidance and let you determine if our coaching services align with your needs and goals.